Advanced Engineering opportunities for the UK

UK Advanced Engineering stakeholders identified anumber of trends in the global environment that couldrepresent future opportunities.The key opportunities are seen as those relating totechnology development and the specific opportunitiesarising from climate change and demand growth inemerging markets.During the period of consultation, the challengesbrought about by the global economic downturnbecame apparent. The Government’s Action for Business team is working on a programme of activity co-ordinated across the Department of Business,Enterprise and Regulatory Reform and otherGovernment Departments that will support businesses in meeting current economic challenges and help themprepare for the upturn when it comes.The position of the new UK Advanced Engineeringmarketing strategy is that, whatever the scale and timingof the recovery, the sector has fundamental, underlyingcapabilities for which there will be substantial andgrowing demand in the global economy in the mediumto long term.According to UK stakeholders, this demand is likely tocome from established markets such as the USA andWestern Europe, as well as from the “BRIC” economiesof Brazil, Russia, India and China.While recognising that the communication of coremarketing messages about UK Advanced Engineeringshould apply across all countries, the new strategysuggests that certain markets would need to beprioritised for targeted activity, both for trade andinward investment.