How to Increase the Chance of B2B Direct Mail Being Opened

Business People say that the best way to increase the chances of them opening Direct Mail is
for advertisers to make it clear on the envelope what’s inside and to personalise the letter. They
state that special offers and having their prior permission is the best way to increase the chance
of response.
It is interesting to note that Business Receivers say that they open and read 90% of the DM they
receive, while Business Senders open and read 84%. Most state the reason for not opening
certain mail is their belief that they can tell without opening what’s inside and its apparent
irrelevance for them.
When it comes to response, 73% of Business Receivers say they respond to Direct Mail, while
78% of Senders claim the same thing.
The key motivator when it comes to response amongst Business People is having a need for
the product or service being promoted.