Sales promotion of Dell

1．Broken down market
Dell computer companies will be in accordance with the product range of its products, respectively, in different areas of application or market classification classification, a different strategy.
2．Pricing strategy
Through direct sales, Dell than in the other major manufacturers of low cost 100 to 200 U.S. dollars, which use low-cost marketing strategy.
3．Advertising strategy
Advertising in Dell website, but no. Dell website contains a wide range of multimedia pictures, and many more performance charts, and even made some advertising in the form of slides. These customers can purchase fully stimulate desire.
Distribution channels
Direct modes in compressed product production lines, supplemented by online purchase at great development of its direct sales model.
Customer Service
1．Online orders, and by a single production
Dell companies to enable customers to purchase computer Dell.com and PremierDell.com for enterprise customers, the company has provided more than 60,000 customized web site to allow customers to track orders for the purchase and implementation. Valuechain.dell.com orders through direct transmission to the supplier of raw materials Dell companies, such suppliers will be able to receive real-time information on raw materials, thus contributing to Dell companies control inventory.
2．Video distribution and delivery guarantee
Dell particularly unique is that the company provided a special specialized services : network users can choose in accordance with their own preferences and needs of the computer, the company provides distribution of the final outcome of the
hardware, and system performance forecasts. As a result, the network of shops in the best possible selection, Dell sites in the forefront in computer networks. Dell customers at the center of the customer requirements for different customers different custom, personalized products. In all customers choice, the website also provides the corresponding price, payment method and delivery address and the identification and door-to-door in two days.
3．Online technical services and technical support
Dell companies provide online services and technical support is very broad, users answer questions, the escalation on Windows, software upgrades informed, and so on. A wide range of services not only to increase the intrinsic value of their products, can also be user satisfaction, and enhance the competitiveness of our products.
4．Online forums , help and Search services
Not only large customers, small enterprises, a large number of persons were also attract home office in Dell brands around. From the autumn of 1998, Dell established executives and customers online forum "had breakfast with Dell" extended to small business users, the topic of this live chat server market trend not only includes such large topics, but also for general users the opportunity to make a wide variety of issues, then adopted Dell online knowledge base in artificial intelligence software to help automatically answered.
Dell also provides comprehensive search services. A user-friendly search service can find their desired product and technical support. The scope is very wide search, the search is on the hardware, but also software for the search; Both assembled whole sets of search; There are various parts of the search, and so on.
5．Orders enquiry and Purchase logistics and delivery logistics
Customers only in the number of Internet customers of six figures or purchase orders numbers, a few minutes, will receive a detailed report on the progress of orders.Delivery logistics, the same achieved its online electronic payment, "customers trolleys" and transport management, etc. functions. Purchase of logistics enterprise-enterprise e-business, not reflected in the website, presumably in the company's internal network will be involved.