Marketing the UK’s strengths

However, this world-class expertise is not always fullyrecognised in international markets – something that the UK Government is keen to address.Consequently, UK Trade & Investment, working closelywith key industry, government and academic partners,has developed an international marketing strategy forthe UK’s Advanced Engineering sector, which aims tomarket its strengths more effectively overseas.UK: Advancing Engineering. Inventive Solutions forGlobal Challenges sets out the opportunities and threatsfor UK businesses in this dynamic sector and highlightsits main capabilities.Given that these are not always well understoodinternationally, the strategy emphasises the need toreposition the UK sector and promote it more forcefullyon a global stage through the effective communicationof key messages.The next chapters outline the findings of theconsultation process and recommend activities to meet the strategy’s objectives.