Policy on Marketing to Children in Australia

The Coca-Cola company was contacted by telephone
and the researchers were informed that the company’s
marketing policies were not available to the public.
However, according to the Coca-Cola ‘make every drop
matter’ website (http://www.makeeverydropmatter.
com.au/commitment.html) Coca-Cola Amatil (CCA)
does not market to children under 12.
In 2004, The Coca-Cola Company decided to remove
carbonated soft drinks containing sugar or caffeine
from Australian primary schools (although they still
distribute them in secondary schools).
Coca-Cola also has a policy on tackling obesity which
is primarily based on encouraging higher levels of
participation in physical activity through sponsorship
and educational programs, including the Active Factor
program which encourages children to lead an active
and healthy lifestyle, through exercise and education.
The company also states that their range of beverages
ensure that there are suitable drinks for the entire
family and for every occasion - water, fruit juices,
sports drinks as appropriate and, in moderation, soft
drinks.